Two cars, one number: Drive Theory Racing for 2027
The 911 and the Evo will trade off as number 250 across two NASA Time Trial rounds and three PCA weekends in 2027. Here's the plan.
On Porsche 911 Race Car and Mitsubishi Lancer Evolution 8.5
Drive Theory Racing · Nº 250
Two cars.
One number.
A season on camera.
In 2027 we're running a Porsche 911 and an Evo 8.5 in time attack, one car per weekend, across two NASA Time Trial rounds and three Porsche Club of America (PCA) weekends. We're filming all of it, and bringing a collector car club along for the ride. We're looking for a few brands to do it with.
Founding terms close January 15, 2027.
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2
race cars, both wearing number 250
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5
track weekends in 2027, three with PCA
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25+
collector cars stored at our Jessup facility
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3,600+
Instagram followers at @drivetheory.co
Why We Race
Racing is how Drive Theory meets the people who'll store with us, build with us and buy from the brands we trust. Every track weekend is a content shoot, a member experience and a paddock full of buyers. We don't have the biggest following in the region. We have the right room, and we film everything that happens in it.
The Cars
Both wear 250.
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Entry 1 · The headline car
Porsche 911 race car
Air cooled, caged, widebody and loud. It's new to the program for 2027 and gets its Velocity Splash livery over the winter.
- Engine
- 3.6 liter air cooled flat six
- Body
- 993 bodywork, GT2 style wing
- Build
- Full cage, stripped interior
- Livery
- Velocity Splash, yellow, red and black
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Entry 2 · The proven one
Mitsubishi Evo 8.5
A 2003 Evo 8 built up with Evo 9 parts. It started life as the EvolutionM.net project car and it's the one we know best.
- Best lap
- 1:21.9, Summit Point Main
- Class
- Set after dyno and weigh-in
- Role
- Member coaching and data reviews
- 2027
- Fresh paint and a full livery
Where Your Brand Goes
Real estate on two cars and every episode.
2027 livery concept on the 911. The white panels are partner space. The Evo carries the same zones in its own colors.
- Hood, both cars Founding Title
- Windshield banner Founding Title
- Doors and front quarters Car Partner
- Rear wing end plates Car Partner
- Rocker panel slots Associate
- Rear quarter stack Technical Partner
- Trailer, paddock and crew shirts Title and Car Partners
The 2027 Season
Five weekends. Porsche owners in every paddock.
Two timed NASA Time Trial rounds for the results, and three PCA weekends for the audience. Every event becomes an episode, and every partner gets a written report within 14 days.
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Feb
Private shakedown and livery reveal
Summit Point
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Mar
PCA driver education weekend
Porsche Club of America
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Jun
NASA Time Trial, June Joust
Summit Point Main
Timed competition
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Jul
PorscheFest with PCA Potomac
Summit Point
The region's big Porsche weekend
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Sep
NASA Time Trial, Fall Brawl
Summit Point
Timed competition, Mid-Atlantic vs. Northeast
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Oct
PCA season closing DE
Porsche Club of America
Season finale
NASA and PCA haven't published 2027 dates yet. These months follow the 2026 calendars and get confirmed as soon as the schedules are posted.
Off the Track
In the inbox and the feed, not just on the car.
Every package carries into the three places our audience reads between events. The people who open these are the same people who store cars with us.
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The Dispatch
Our newsletter. Club news, race weekends and what's coming up.
- Title
- Presented by logo atop every issue
- Car Partners
- Partner block every issue, plus one feature
- Associates
- Logo in the partner block
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The Hunt Report
Our collector car market report. What sold, what didn't, and what looks mispriced.
- Title
- Presents every issue, one sponsor only
- The rule
- No sponsor who buys or sells cars, so the numbers stay independent
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Instagram
@drivetheory.co, 3,600+ followers. Reels from the shop, the paddock and the club.
- Title
- Six collab posts, tagged in every race post
- Car Partners
- Three collab posts, tagged in that car's posts
- Associates
- Tagged in every event recap
Every paid placement is labeled. Instagram posts run with the Paid Partnership tag and newsletter placements are marked as sponsored.
Beyond the Logo
How partners actually get paid back.
- 01
A night at Drive Theory
Host your clients alongside our members at the Jessup facility. Your product, our collectors, one room.
- 02
Paddock hospitality
Passes at every event for your team or your customers, with a walk through the cars, the data and the setup.
- 03
Footage you can use
A license to use race footage and photos in your own ads and social, so you skip the cost of a shoot.
- 04
Tracked offers
A unique code and QR link on the car and in every video. You'll see exactly what we sent you.
- 05
Product on camera
Installed in the shop, used at the track, and talked about honestly by the driver. That's the segment people trust.
- 06
Member introduction
A feature to Drive Theory members and The Dispatch, with an offer only they get.
In Writing
Sponsorship is a media buy with a lap time attached.
These minimums go in every agreement. Our targets are higher. We'd rather beat the contract than explain it.
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4 of 5
track weekends attended with at least one car
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10
long form videos over the season
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40
short form posts featuring partner placements
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14 days
to a written report after every event
2027 Founding Partners
Seven cash spots. That's it.
Founding partners lock their 2027 rate for 2028, get first right of refusal on renewal, and are on the cars from the first shakedown lap. Pricing is in the partner packet.
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One Spot
Founding Title
1 available
Both cars, the trailer and the team name.
- "Drive Theory Racing presented by" your brand
- Hood of both cars and the windshield banner
- Trailer panel and paddock title banner
- Title card on every episode, plus a dedicated video
- Four hospitality passes every event
- One hosted evening at Drive Theory for your clients
- All footage licensed to you for 12 months
- Presenting sponsor of every Hunt report
- Logo atop every issue of The Dispatch
- Six Instagram collab posts, tagged in every race post
- Category exclusivity across the team
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911 Car Partner
1 available
Primary placement on the headline car.
- Doors, front quarters and wing end plates on the 911
- Two product segments and the 911 build series
- Paddock banner and crew shirts
- Two hospitality passes every event
- 911 footage licensed for 12 months
- Dispatch partner block every issue, plus one feature
- Three Instagram collab posts, tagged in 911 posts
- Category exclusivity on the car
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Evo Car Partner
1 available
Primary placement on the member car.
- Doors, front quarters and wing end plates on the Evo
- Two product segments and member day content
- Paddock banner and crew shirts
- Two hospitality passes every event
- Evo footage licensed for 12 months
- Dispatch partner block every issue, plus one feature
- Three Instagram collab posts, tagged in Evo posts
- Category exclusivity on the car
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Associate
4 available
A place on both cars and in every episode.
- Rocker panel slot on both cars
- End card mention in every episode
- Logo on crew shirts
- One hospitality pass every event
- Logo in the Dispatch partner block
- Tagged in every event recap on Instagram
- Season report
Technical Partner
Product or services, valued at retail in writing. You get a rear quarter placement, your product on camera when it's used and tagged on Instagram, and your logo on this page. Up to six per season.
- Tires
- Brakes and fluid
- Fuel and oil
- Suspension and alignment
- Wheels
- Seats and safety gear
- Data and video
- Detailing, PPF and wrap
- Transport and trailers
- Collector and track insurance
- Tools and shop equipment
- Air cooled Porsche parts
Founding terms close January 15, 2027. That's when the livery artwork locks so the wrap can go on before the February shakedown.
Partner With Us
Start with the packet. Then a twenty minute call.
- 1
Packet
Fill in the form and the full 2027 partner packet lands in your inbox.
- 2
Call
Twenty minutes. Tell us what a good season looks like for your brand.
- 3
Proposal
A package built around that, back to you in 48 hours.
- 4
Agreement
One season, deliverables written in, exclusivity locked.
- 5
Shakedown
Livery proof to you, then your brand on track in February.
Rather email? racing@drivetheory.co
Or call +1 410-799-9998.
Questions
What brands usually ask.
How big is your audience, honestly?
Smaller than the big creators, and we'd rather say so up front. The YouTube channel is new and 2027 is its first full season. What you're buying is a room full of collectors in Jessup, a paddock full of people who buy what you sell, and footage you can use yourself. Founding partners lock this year's rate for 2028 while the numbers grow.
Do both cars run every weekend?
No. One car runs each weekend. Title partner and Associate logos are on both cars, so they're at every event. Car Partners agree which weekends their car runs with us before signing, so there's no guessing.
Can we do product instead of cash?
Yes. Technical partnerships are valued at retail in writing and earn the placement that value buys. Cash plus product works on any package too.
What happens if an event gets cancelled or a car breaks?
You get make good content or a pro rata credit. It's in the agreement, along with the minimums above, so you're never taking our word for it.
When do we need to decide?
Founding terms close January 15, 2027. That's when the livery artwork locks so the wrap can go on before the February shakedown.
Can we buy just the newsletter or Instagram?
Not yet. The Dispatch and The Hunt report are new, so for now they come inside the packages instead of being sold per issue. Once the lists are big enough to show you open rates, they'll be their own line items.
Are sponsored posts labeled?
Always. Instagram posts run with the Paid Partnership tag, and newsletter placements are marked as sponsored. It protects you as much as us.
How do payments work?
One season agreement. Half on signing and half by June 1.
Are the 2027 dates confirmed?
Not yet. NASA and PCA haven't published their 2027 calendars, so the months above follow 2026. We confirm dates in writing as soon as they're posted.
Why PCA events and not a full NASA season?
Two NASA rounds give us timed results. The three PCA weekends put the cars in front of Porsche owners, which is exactly who stores with us and who most of our partners want to reach.
From the Build Log
What's happening with the cars.
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Chasing a 992 GT3 on dead tires
A $250,000 992 GT3 up ahead, a 20 year old Evo 8 behind it, and tires that were done before the session started.
On Mitsubishi Lancer Evolution 8.5
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Livery concept: Velocity Splash
Racing yellow, signal red and black over the white car. The livery concept for number 250, with room left for partners.
On Porsche 911 Race Car
Follow the Team
Not a sponsor? Come along anyway.
Race results, new videos and build updates on both cars. A few emails a month during the season, fewer in the winter.